The Designer

Photo of Diego holding a pen and pencil symbolizing the creative power for visuals and messaging

Good design moves people… not pixels.


Before I ever led teams, I was deep in the design trenches. I love to lose myself in layout, typography, color, and imagery. Design work can be very meaningful work when shaped with intention. It’s as much about great aesthetics as it is about causing a reaction. That’s the fun part right there… giving people pause and making them feel something. Might be a business owner seeing their dream materialize or the target audience having no choice to stop and pay attention.

My style as a designer was influenced as much by design greats like Rand and Vignelli, as by the latest comic book I read or music video I watched. I stay very much up to date and immersed in the latest in the world of design. Over the years, I’ve built brands, websites, and campaigns that stand out as much in their meaning as they do aesthetically. Below you’ll find samples of my work throughout the years. Be sure to click on the thumbnail so you can get the full story.


Design isn’t quite art… it’s where aesthetics and strategy meet, fall in love, and make babies! I love diving into the creative process in multiple ways. From shaping visual identities to crafting experiences that connect with audiences, below is the type of design work that keeps me curious and creatively alive.